The practice of advertising / 
edited by Adrian R. Mackay. 
 - 5th ed. 
 - Oxford :  Elsevier Butterworth-Heinemann,  2005. 
 - xxiv, 367 p. :  ill ;  24 cm. 
<br/><br/> Previous ed.: 1995. 
<br/><br/>Includes bibliographical references and index.   This text addresses key issues in the advertising industry presenting a comprehensive overview of its componenets. The specialist knowledge gained from the contributors provides a valuable insight for practioners and students wishing to gain a solid grounding in the subject. 
<br/><br/><label>ISBN: </label>0750661739  $39.95 USD 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Public relations.