Neal, Cathy M.

Consumer behaviour : implications for marketing strategy Cathy Neal, Pascale Quester, Del Hawkins - 4th ed. - North Ryde : McGraw-Hill, 2004. - xxxiii, 668 p. : ; ill. ;. 26 cm. :

Includes index. Includes bibliographical references and index. Revised and updated fourth edition with a greater focus on technology issues, with boxed examples covering e-consumer and globalisation issues. A new instructor's CD-ROM is also available. Author Neal from Queensland University of Technology, Qld, author Quester from University of Adelaide, SA.



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Consumer behavior--Australia
Market surveys--Australia
Consumer behavior--Australia--Case studies
Consumer behavior--New Zealand
Market surveys--New Zealand