Consumer behaviour : implications for marketing strategy
Cathy Neal, Pascale Quester, Del Hawkins
- 4th ed.
- North Ryde : McGraw-Hill, 2004.
- xxxiii, 668 p. : ; ill. ;. 26 cm. :
Includes index. Includes bibliographical references and index. Revised and updated fourth edition with a greater focus on technology issues, with boxed examples covering e-consumer and globalisation issues. A new instructor's CD-ROM is also available. Author Neal from Queensland University of Technology, Qld, author Quester from University of Adelaide, SA.