Consumer behaviour
implications for marketing strategy
Neal, Cathy M.
creator
Quester, Pascale Genevieve
Hawkins, Del I.
text
North Ryde
McGraw-Hill
2004
4th ed.
monographic
eng
xxxiii, 668 p. : ; 26 cm. : ill. ;.
Cathy Neal, Pascale Quester, Del Hawkins
Includes index. Includes bibliographical references and index. Revised and updated fourth edition with a greater focus on technology issues, with boxed examples covering e-consumer and globalisation issues. A new instructor's CD-ROM is also available. Author Neal from Queensland University of Technology, Qld, author Quester from University of Adelaide, SA.
MARK217 MARK936
Consumer behavior
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Consumer behavior
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Consumer behavior
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