Urban, Glen L. <br/><br/>
Digital marketing strategy :  text and cases / 
Glen L. Urban. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  c2004. 
 - xvii, 195 p. :  ill ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0131831771 
<br/><br/><label>LCCN: </label>2003048729 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Electronic commerce--Management.<br/>Internet marketing.<br/>Consumer behavior.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .U735 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8/4