Perreault, William D. Jr. <br/><br/>
Applications in basic marketing :  clippings from the popular business press / 
William D. Perreault and E. Jerome McCarthy. 
 - Boston, Mass. :  McGraw-Hill,  2005. 
 - vii, 214 p. :  ill ;  26 cm. 
<br/><br/> Companion volume to the authors' Basic marketing, and, Essentials of Marketing.   "15th annual edition"--p. v.  Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0072864702  $30.31 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.