McDaniel, Carl D. <br/><br/>
Contemporary marketing research / 
Carl McDaniel, Jr., Roger Gates. 
 - 4th ed. 
 - Cincinnati :  South-Western College,  1999. 
 - xxxii, 783 p. :  with floppy disc ;  26 cm. 
<br/><br/><label>ISBN: </label>0314061223  AUD$75.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.