The long tail : how endless choice is creating unlimited demand /
Chris Anderson.
- London, Random House Business, 2006.
- xii, 224 p. ; 24 cm.
Refers to the hundreds of thousands of products that are not number one bestsellers like all those products that form a line that tails off down any company's sales graph. But in the digital and on-line world, these products are booming precisely because they are not constrained by the demands of a physical retail space.