Smith, Paul. Strategic marketing communications : new ways to build and integrate communications / Paul Smith, Chris Berry and Alan Pulford. - rev. ed. - London : Kogan Page, 1999. - xii, 300 p. : ; ill. ;. 24 cm. : Includes bibliographical references and index. ISBN: 0749429186 US$29.95 Subjects--Topical Terms: Communication in marketing.Strategic planning.