Doole, Isobel. <br/><br/>
International marketing strategy :  analysis, development and implementation / 
Isobel Doole and Robin Lowe. 
 - 4th ed. 
 - London :  Thomson Publication Services,  2004. 
 - xxi, 445 p. :  ill ;  28 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>An introduction to international marketing -- The international trading environment -- Social and cultural considerations in international marketing -- International marketing research and opportunity analysis -- International niche marketing strategies for small and medium-sized enterprises (SMEs) -- Global strategies -- Market entry strategies -- International product and service management -- International communications -- The management of international distribution and logistics -- Pricing for international markets -- International marketing implementation through enabling technologies. 
<br/><br/><label>ISBN: </label>1844800253  $31.49 USD 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.