Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
Del I. Hawkins, Roger J. Best, David L. Mothersbaugh. 
 - 10th ed. 
 - Boston :  Irwin McGraw-Hill,  2007. 
 - xxiv, 776 p. :  ill.(some col.), + CD-ROM ;  26 cm. 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/> Includes bibliographical references and indexes. + CD-ROM. 
<br/><br/><label>ISBN: </label>0071106685  donation 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.<br/>Market surveys--United States.<br/>Consumer behavior--United States--Case studies.