Widing, Robert.

Customer behaviour : consumer behaviour & beyond / Robert Widing ...[et al.]. - Pacific Rim ed. - Southbank, Vic. : Thompson, 2003. - xxiii, 560 p. : ill ; 28 cm.

Includes indexes and glossary.

Includes bibliographical references and indexes.



0170107868


Consumer behavior.
Consumers' preferences.
Consumer satisfaction.
Marketing.

HF5415.32 / .S54 1999

658.8/342