Widing, Robert.
Customer behaviour : consumer behaviour & beyond /
Robert Widing ...[et al.].
- Pacific Rim ed.
- Southbank, Vic. : Thompson, 2003.
- xxiii, 560 p. : ill ; 28 cm.
Includes indexes and glossary.
Includes bibliographical references and indexes.
0170107868
Consumer behavior.
Consumers' preferences.
Consumer satisfaction.
Marketing.
HF5415.32 / .S54 1999
658.8/342