Introduction to marketing :  a value exchange approach / 
 Marketing 
Mark Gabbott, editor. 
 - Frenchs Forest, NSW :  Prentice Hall,  2004. 
 - xxiii, 638 p. :  col. ill ;  27 cm. 
<br/><br/> Includes bibliographical references, glossary and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781740097383 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.