McDonald, Malcolm. <br/><br/>
Marketing plans :  how to prepare them, how to use them / 
Malcolm McDonald. 
 - 6th ed. 
 - Oxford :  Butterworth-Heinemann,  2007. 
 - xvii, 675 p. :  col. ill ;  25 cm. 
<br/><br/> Previous ed.: 2002. Includes index. 
<br/><br/> "This book is established as essential reading for all serious professional marketers and students of marketing, both undergraduates and those on professional courses of CIM and CAM. Above all it provides a practical, hands-on approach for implementing every single concept included in the text." --BOOK JACKET. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780750683869 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Planning.