Hastings, Gerard. Social marketing : why should the devil have all the best tunes? / Gerard Hastings. - Oxford : Elsevier/Butterworth-Heinemann, 2013. - xvi, 367 p. : col. ill ; 25 cm. Includes bibliographical references and index. ISBN: 9780750683500 Subjects--Topical Terms: Social marketing. Dewey Class. No.: 658.8 HA SO