Guerrilla retailing : unconventional ways to make big profits from your retail business /
Guerilla retailing : unconventional ways to make big profits from your retail business
Jay Conrad Levinson.
- Boston : Houghton Mifflin, 2004.
- xii, 400 p. :.
- Guerrilla Marketing Series .
Includes bibliographical references.
1886481075
Small business--Management. Retailing. Marketing. Advertising.