Zentes, Joachim.

Strategic retail management : text and international cases / Joachim Zentes, Dirk Morschett, Hannah Schramm-Klein. - 1st ed. - Wiesbaden : Gabler, 2007. - viii, 366 p. : ill ; 24 cm.

Includes bibliographical references (p. 337-361) and index.



9783834902870


Retail trade--Management.
Retail trade--Management--Case studies.