Hollensen, Svend. <br/><br/>
Marketing planning :  a global perspective / 
Svend Hollensen. 
 - Maidenhead :  McGraw-Hill Education,  c2006. 
 - xix, 455 p. :  ill ;  25 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780077104184 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning.