Blythe, Jim. <br/><br/>
Business-to-business marketing management :  a global perspective / 
 Business to business marketing management : a global perspective 
Jim Blythe, Alan Zimmerman. 
 - London :  Thomson Learning,  2005. 
 - xviii, 403 p. :  ill ;  28 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781844800018  £34.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Management.<br/>Marketing--Management.