Balakrishnan, Melodena S. <br/><br/>
Strategic branding of destinations :  a framework / 
Melodena S. Balakrishnan. 
 - Dubai :  UOWD Research Committee,  2007. 
 - 20 p. :  ill ;  30 cm. 
 - ,Working paper series : Business, Management, Marketing  WP48/2007 .
<br/><br/> Includes bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic branding.<br/>Service marketing.<br/>Destination marketing.<br/>Tourism.<br/>Intellectual contribution of UOWD academics.