Role played by distribution and communication strategies in the marketing of innovations /
Arijit Sikdar, Prakash Vel.
- Dubai : UOWD Research Committee, 2007.
- 10 p. : ill ; 30 cm.
- Working paper series : Management, Marketing, Business WP63/2007 .
Includes bibliographical references.
Innovation. Market access capability. Consumer mind space. Technological innovations--Management. Intellectual contribution of UOWD academics.