Epps, Alun.

Shopping from abroad : search engine marketing consumer perceptions and motivation / Alun Epps. - Dubai : UOWD Research Committee, 2007. - 17 p. : ; 30 cm. - Working paper series : Marketing, Business WP51/2007 .

Includes bibliographical references.


Search engine marketing.
Intellectual contribution of UOWD academics.
Consumer behaviour--Search motivation.


Electronic commerce.