Doole, Isobel. <br/><br/>
International marketing strategy :  analysis, development, and implementation / 
Isobel Doole, Robin Lowe. 
 - 5th ed. 
 - London :  Southwestern Cengage Learning,  c2008. 
 - xxiv, 462 p. :  ill ;  29 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781844807635 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.