Services marketing : an Asia-Pacific and Australian perspective /
Christopher Lovelock, Paul Patterson, Rhett Walker.
- 4th ed.
- Frenchs Forest, N.S.W. : Prentice Hall, 2007.
- xiii, 608 p. :. ill., ports ; 25 cm.
Includes index.
9780733986789
Service industries--Marketing.--Australia Service industries--Marketing.--New Zealand Service industries--Marketing.--Pacific Area Customer services--Marketing.--Australia Customer services--Marketing.--New Zealand