Walker, Orville C. <br/><br/>
Marketing strategy :  a decision-focused approach / 
Orville C. Walker Jr, John W. Mullins. 
 - 6th ed. 
 - Boston :  McGraw-Hill,  c2008. 
 - xx, 346 p. :.  ill ;  25 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780071263917 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.