00695cam a2200241u 4500
ta
080827s2008 ||||||||||||||||||||eng|u
9780071263917
Walker, Orville C.
Marketing strategy :
a decision-focused approach /
Orville C. Walker Jr, John W. Mullins.
6th ed.
Boston :
McGraw-Hill,
c2008.
ill ;
25 cm.
xx, 346 p. :.
Includes bibliographical references and index.
MARK935
Marketing
Management.
Strategic planning.
Mullins, John W.
20170126094923.0
30719
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2008-08-27
AMAUK
38.94
658.802 WA MA
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2017-01-26
38.94
2017-01-26
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