Kolb, Bonita M. Marketing research for non-profit, community and creative organizations : how to improve your product, find customers and effectively promote your message / Bonita Kolb. - 1st ed. - Oxford : Elsevier, c2008. - x, 276 p ; 25 cm. Includes bibliographical references and index. ISBN: 9780750687607 Subjects--Topical Terms: Marketing research.Non-profit organizations--Marketing.Non-profit organizations--Research--Methodology.