Chitty, William. <br/><br/>
Integrated marketing communications / 
William Chitty, Nigel Barker, Terence A. 
 - 1st Pacific Rim edition. 
 - South Melbourne, AU :  Thomson,  c2005. 
 - xx, 471 p. :  col. ill ;  28 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780170120081 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing--Pacific area.<br/>Sales promotions--Pacific area.