Dann, Stephen,  1973 - <br/><br/>
Competitive marketing strategy / 
Dann & Dann. 
 - Australia :  Pearson/Prentice Hall,  2007. 
 - xvi, 320 p. : ;  ill. ;.  25 cm. : 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780733971617 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.<br/>Competition.<br/>Technological innovations.