Chaffey, Dave,  1963- <br/><br/>
eMarketing eXcellence :  planning and optimizing your digital marketing / 
Cave Chaffey and P.R. Smith. 
 - 3rd ed. 
 - Oxford : UK :  Butterworth-Heinemann,  c2008. 
 - xviii, 508 p. :  ill. (some col ;  25 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/> A guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with creative use of new digital communications. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced digital marketers looking to optimize their e-marketing. 
<br/><br/><label>ISBN: </label>9780750689458 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.