Dwyer, F. Robert. Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner Jr. - 4th ed. - Boston, Mass. : McGraw-Hill, c2009. - xxv, 678 p. : ill ; 27 cm. Includes bibliographical references (p. 653-661) and index. ISBN: 9780071263436 Subjects--Topical Terms: Marketing. Dewey Class. No.: 658.8 DW BU