Schindehutte, Minet. <br/><br/>
Rethinking marketing :  the entrepreneurial imperative / 
Minet Schindehutte, Michael H. Morris, Leyland F. Pitt. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  c2009. 
 - xxxii, 352 p. :  ill ;  24 cm. 
 - The Prentice Halal entrepreneurship series .
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780132079495 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.