Hutt, Michael D. Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. - 10th ed. - Mason, OH :. Thomson South-Western, Cengage Learning, c2010. - xxxii, 652 p. :. ill ; 25 cm. Includes bibliographical references and index. ISBN: 9780324581638 Subjects--Topical Terms: Industrial marketing--Management.Industrial marketing--Management--Case studies.