Total global strategy II : updated for the internet and service era /
Total global strategy 2 Total global strategy two
George S. Yip.
- Upper Saddle River, N.J. : Prentice Hall, c2003.
- xix, 299 p. : ill ; 24 cm.
0130179175
2001059343
International business enterprises--Management. Strategic planning. Electronic commerce. Service industries.