Hogan, Kevin. <br/><br/>
The science of influence :  how to get anyone to say "yes" in 8 minutes or less! / 
Kevin Hogan. 
 - 2nd ed. 
 - Hoboken, N.J. :  John Wiley & Sons,  2011. 
 - xiv, 304 p. ;  23 cm. 
<br/><br/>Influencing others to change -- The first four seconds -- The delta model of influence -- Credibility : the pivot point of persuasion -- The new principles of influence -- Introduction to omega strategies -- Framing principles, persuasion techniques & influential strategies -- Applying the laws of persuasion -- The influential secret of oscillation -- Mind reading : how to know what they are thinking -- Ill think about it -- How the their brain buys-- YOU! 
<br/><br/><label>ISBN: </label>9780470634189 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Success in business.<br/>Influence (Psychology)<br/>Persuasion (Psychology)
<br/><br/><label>Dewey Class. No.: </label>153.852 HO SC