Perreault, William D. <br/><br/>
Basic marketing :  a marketing strategy planning approach / 
William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. 
 - 16th ed. 
 - Boston :  McGraw-Hill Irwin,  c2008. 
 - xxxvii, 790 p. :  col. ill. ; + CD-ROM ;  29 cm. 
<br/><br/> CD-ROM. Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780073324043 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.