Ghauri, Pervez N., 1948-
International marketing /
Pervez Ghauri, Philip R. Cateora.
- 2nd ed.
- Maidenhead : McGraw-Hill Education, c2006.
- xxxiv, 664 p. : col. ill., col. maps ; 27 cm.
Includes bibliographical references and index.
9780077108304
Export marketing.
International business enterprises.