Jain, Subhash C.,  1942- <br/><br/>
Marketing planning and strategy / 
Subhash C. Jain, George T. Haley. 
 - 8th ed. 
 - Mason, Ohio :  Cengage Learning,  c2009. 
 - xvii, 643 p. :  ill., maps ;  29 cm. 
<br/><br/> Previous ed.: Subhash C. Jain. 2004. Includes bibliographical references and indexes. 
<br/><br/>Pt. I. Introduction. 1. Marketing and the concept of planning and strategy -- 2. Strategic marketing -- Pt. II. Strategic analysis. 3. Corporate appraisal -- 4. Understanding competition -- 5. Focusing on the customer -- 6. Scanning the environment -- Pt. III. Strategic capabilities and direction. 7. Measuring strengths and weaknesses -- 8. Developing marketing objectives and goals -- Pt. IV. Strategy formulation. 9. Strategy selection -- 10. Portfolio analysis -- Pt. V. Strategy implementation and control. 11. Organizational structure -- 12. Strategic tools -- Pt. VI. Marketing strategies. 13. Market strategies -- 14. Product strategies -- 15. Pricing strategies -- 16. Distribution strategies -- 17. Promotion strategies -- 18. Global market strategies. 
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<br/><br/><label>ISBN: </label>9781426639074 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Planning.
<br/><br/><label>Dewey Class. No.: </label>0