Jain, Subhash C.,  1942- <br/><br/>
Marketing planning and strategy / 
Subhash C. Jain, George T. Haley. 
 - 8th ed. 
 - Mason, Ohio :  Cengage Learning,  c2009. 
 - xvii, 643 p. :  ill., maps ;  29 cm. 
<br/><br/> Previous ed.: Subhash C. Jain. 2004. Includes bibliographical references and indexes. 
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<br/><br/><label>ISBN: </label>9781426639074 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Planning.
<br/><br/><label>Dewey Class. No.: </label>0