Quester, Pascale.
Consumer behaviour : implications for marketing strategy /
Pascale Quester...[et al.].
- 5th ed.
- NSW, McGraw-Hill Australia Pty Ltd, c2007.
- xxviii, 667 p. : ill. (some col ; 27 cm.
Includes bibliographical references and index.
9780074716922
Consumer behavior--Australia.
Market surveys--Australia.
Consumer behavior--Australia--Case studies.