TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 9780136094234
PY  - 2010///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Marketing research
KW  - Methodology
N1  - Includes bibliographical references and index; HDR900 MARK977
N2  - This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology
ER  -