Lovelock, Christopher H. <br/><br/>
Services marketing :  people, technology, strategy 
Christopher Lovelock, Jochen Wirtz. 
 - 7th ed. 
 - Boston :  Prentice Hall,  c2011. 
 - 648 p. :  ill., map ;  29 cm. 
<br/><br/> Includes bibliographical references and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780136118749 9780273756064 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Professions--Marketing<br/>Service industries--Marketing<br/>Customer services--Marketing
<br/><br/><label>Dewey Class. No.: </label>658 LO SE