Armstrong, Gary. <br/><br/>
Marketing :  an introduction / 
Gary Armstrong, Philip Kotler. 
 - 10th ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2011. 
 - 644 p. :  col. ill. ;  27 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780135094860 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.