@book{15059, author = {Anderson, James C., and Narus, James A.}, title = {Business market management :}, publisher = {Pearson Prentice Hall,}, year = {c2009.}, address = {Upper Saddle River, N.J. :}, edition = {3rd ed.}, note = {Previous ed.: published as by James C. Anderson and James A. Narus. 2004. Includes bibliographical references and index.} }