Business market management : understanding, creating and delivering value /
James C. Anderson, James A. Narus, Das Narayandas.
- 3rd ed.
- Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.
- xxv, 470 p. : ill ; 24 cm.
Previous ed.: published as by James C. Anderson and James A. Narus. 2004. Includes bibliographical references and index.