Social media integration success stories :  how 10 companies are combining social media with traditional marketing tactics to form a powerful new kind of marketing mix / 
 Social media 
Kimberly Smith. 
 - US :  Marketingprofs,  c2010. 
 - 26 p. :  col.ill ;  29 cm. 
 - Case study collection .
<br/><br/>
<br/><br/><label>Subjects--Personal Names: </label><br/>Social marketing.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social networks.<br/>Social media--Economic aspects.