Loudon, David L. Marketing management : text and cases / David Loudon, Robert Stevens, Bruce Wrenn. - New York : Best Business Books, an imprint of The Haworth Press, Inc., 2004. - xiii, 373 p. : ill ; 22 cm. Includes bibliographical references and index. ISBN: 0789012332 (Case : alk. paper) 0789002906 (Soft : alk. paper) LCCN: 2003022231 Subjects--Topical Terms: Marketing--Management.Marketing--Management--Case studies. LC Class. No.: HF5415.13 / .L68 2004 Dewey Class. No.: 658.8