Laforet, Sylvie. <br/><br/>
Managing brands :  a contemporary perspective / 
Sylvie Laforet. 
 - London :  THe McGraw Hill,  2010. 
 - xxiv, 412 p. :  ill ;  26 cm. 
<br/><br/><label>ISBN: </label>9780077117481 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Product management.