Hollensen, Svend. <br/><br/>
Marketing planning :  a global perspective / 
Svend Hollensen. 
 - 2nd ed. 
 - Maidenhead :  McGraw-Hill Education,  2010. 
 - xxiii, 430 p. :  ill ;  24 cm. 
<br/><br/> Includes bibliographical references and indexes. 
<br/><br/> The primary aim of this book is to offer students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate. 
<br/><br/><label>ISBN: </label>9780077127138 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--planning.