Quester, Pascale Genevieve.
Consumer behaviour : implications for marketing strategy /
Pascale Quester, Simone Pettigrew, Del I. Hawkins.
- 6th ed.
- North Ryde, N.S.W. : McGraw-Hill Education, c2011.
- xxvi, 654 p. : col. ill ; 20 cm.
Includes references and index.
9780070287099
Consumer behavior--Australia.
Market surveys--Australia.
Consumer behavior--Australia--Case studies.