Palmer, Adrian,  1955- <br/><br/>
Principles of services marketing / 
Adrian Palmer. 
 - 3rd. ed. 
 - London :  McGraw Hill,  2001. 
 - xvi, 516 p. :  ill. ;  24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0077097483  £29.99 
<br/><br/><label>Publisher. No.: </label> AmazonUk 16th march 2002  JW   replacement for DR Mohan G 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.<br/>Service industries--Marketing--Management.