Johnson, Gerry.
Exploring corporate strategy : text and cases /
Gerry Johnson, Kevan Scholes.
- 6th ed.
- Harlow, Essex : Financial Times Prentice Hall, 2002.
- xxxvii, 1082 p. : ill. ; 25 cm.
Subtitle on cover and spine: Text and cases. Includes bibliographical references and index.
0273651129 £32.99
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Corporate planning.
Strategic planning--Case studies.
Business planning--Case studies.