Johnson, Gerry.

Exploring corporate strategy : text and cases / Gerry Johnson, Kevan Scholes. - 6th ed. - Harlow, Essex : Financial Times Prentice Hall, 2002. - xxxvii, 1082 p. : ill. ; 25 cm.

Subtitle on cover and spine: Text and cases. Includes bibliographical references and index.



0273651129 £32.99

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Corporate planning.
Strategic planning--Case studies.
Business planning--Case studies.